There’s been a lot of hype around the beta release of the new Graph Search function that has been released by Facebook. In face, after this release I finally understood the value of Google + after reading Danny Sullivan’s take on the differences between Facebook and Google searches.It’s an arena that is interesting because Facebook is uniquely positioned to provide more powerful ways of searching than Google. I also think its cool because it is showing how search is evolving, a query around you, so to speak. That perspective on the future of search is something that Marissa Mayer touched upon in an interview with Bloomberg TV.
Facebook is uniquely positioned to provide more powerful ways of search because of the data that it has on you, specifically. The Graph Search can provide you with extremely detailed search queries based on your Facebook friends and their “likes”. Maybe you want to go to a Cuban Restaurant with friend who lives in the Chicago area – well you can pull that search query. It’s cool because you’ll see your friends in that area and the Cuban restaurants that they like. Even from a recruiting or job search perspective, which Mashable had mentioned in a recent article , you can pull search query on friends who are product managers at Apple who love in California.
My only quibble with this search functioning is how reliable can this really be? This might be useful data from Facebook power users, because power users would typically provide accurate data points for this type of search. According to Mashable, only 5% of users on Facebook are power users. Not really a big percentage of the Facebook user base. Essentially, 5% of Facebook’s data would provide meaningful search queries. So how useful can the searches on Facebook be?
So sorry Facebook, I’m honestly not sold. However, this is a beta product so it could evolve. No matter what Facebook does I think that a major push would be needed to clean up the data on the platform. Honestly, how many likes do you have on Facebook that you really follow all the time? That’s something that Twitter does well – not Facebook. If Twitter came up with a search function – it would dominate. I’m still interested to see what develops, check out some of the related articles below to read more about upcoming features that Facebook might be adding and other takes on Facebook search functionality.
What’s your take?